Buenos Aires MD to speak at Festival de Antigua

Place, date and time: Antigua Guatemala, September 2nd, 11 AM.

Event: Festival de Antigua, one of the most renowned creativity events in the region.

Workshop: Country Branding: the challenge of getting known to the world (Marcas País: el desafío de darnos a conocer al mundo)

How to think in a creative way about the need to communicate a country brand to citizens of other countries? Not every country will create a country brand, but… what are the benefits?